The FA Tesco Skills Programme was officially launched at Wembley Stadium by FA Chief Executive Brian Barwick, FA Director of Football Development Sir Trevor Brooking, Tesco CEO Sir Terry Leahy, Sean Holt of Sport England/National Sports Foundation, and Frank Lampard, England and Chelsea midfielder, who led an exclusive coaching session for 20 excited local children on Wembley Way.
The England and Chelsea midfielder said: “The importance of good grassroots training for children cannot be underestimated.
"I remember practising my skills over and over as a youngster and that has helped me reach the top. Whatever your ability, the Skills Programme will help make you a better player.”
Brian Barwick added: “We are delighted to be working in partnership with Tesco on what will be a hugely important initiative for the long-term health of English football. We share a firm commitment to keeping boys and girls involved in the game, to ensuring that football is fun and enjoyable, and to giving them the opportunity to be the best players they can be through top-quality coaching.”
Sir Trevor Brooking commented: “At the elite end of the game, there is concern over the skill gap between English youngsters and their European counterparts, which has an obvious impact of our future success as a football nation.
“At grassroots level, the skills programme will enable us to begin the challenge of raising the technical bar in English football at the key 5-11 year-old developmental stage. It is also about providing specialist, quality coaching to give young players an enjoyable, stimulating environment to maximise their ability.”
5-11 year olds can sign up at www.thefa.com/Skills to join ‘the greatest club in England’. On registering, youngsters can watch coaching videos, download skills challenges and get specialist advice and encouragement.