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Promoting your club and securing sponsorship

Finding and securing a local sponsor will be a huge victory for your club, but it can be difficult to know where to start. There are also ways clubs can attract volunteers and more spectators to the club. Grassroots football offers business and organisations with a unique opportunity to communicate with their customers and put something back in to the community. Here are some tips on understanding how to approach businesses to get behind your club and, just as importantly, what you need to do to keep them interested in the long-term.

A company will usually get involved in a club for charitable reasons – to show they’re supportive of the local community – or to get a trading advantage. The company will be looking to associate themselves with a reputable club that offers a valuable service in the community. Using your Jersey FA links and showing your community profile will make your club an attractive proposition. Many businesses sponsoring football clubs will have a link to the club, such as the owner’s son or daughter playing for the team. Your members are a good first port of call for making contact with potential sponsors. Deals with sponsors are usually only one or two years long. It can take a while to get a sponsor signed up and good sponsors are hard to find, so it’s worthwhile working hard on keeping them. It’s much easier to keep a sponsor than find a new one.

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